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Stop Focusing on All the Things Without Also Working On Your Mindset

by on May 11, 2017

It’s a downward spiral of overwork, under-appreciated and not making enough money.

You think you it’s your funnel, your posts, your videos (or lack thereof), and while those things may need to be tweaked, the real reason you’re not closing more sales and making more money is once you get on the phone with people, YOU CHANGE.

Your energy shifts and you show up differently. You’re you, just a little off.

But they feel it. They feel ALL of it.

But you’ve drunk the cool aid and want to get folks to click and buy without already having the numbers, the audience or big ad budget it takes (not to mention the brand recognition that is needed too).

We’ve all been there. Bombarded with emails and posts with offers promising THE crucial piece you must have in your business if you’re really want to make BIG money or some such.

Yes, your conversations need work and your script if you’ve got one isn’t working for you.

But the real reason you’re not closing more sales is your MINDSET, what you believe to be possible + doubts about your goals or intentions.

You’re a little ticked off people don’t ask to work with you or immediately say yes.

You feel you deserve success and the money that comes with it.

And your bring that attitude (and yes, it’s an attitude) to your conversations, posts, videos and interactions online.

It’s this kind of chip on your shoulder thing that I call a proving energy.

Understandably it’s super frustrating if business hasn’t been booming and you feel like no one is listening to you or getting it. You may feel like screaming or ranting but if ANY of that comes out in your marketing and sales that shit’s gonna slow you down and make it damn hard to attract and enroll clients.

When we’re in a proving energy, people may feel an unconscious resistance that we likely couldn’t even identify, describe or articulate.

When we’re in that space, put simply: WE CAN’T HEAR YOU. At all.

And we’re certainly not going to buy from you.

One of my gifts is being able to see these energy leaks as I call them and notice the subtle, barely-there-but-there resistance to what you’re saying or asking of me.

So what to do?

You’ve got to get square within yourself about everything that has got you frustrated so you can show up in a way that is more spacious, welcoming and open.

Mindset, mindset, mindset work on all that frustration, impatience and pissed-offed-ness.

Visibility is about showing up in the RIGHT ENERGY. Not just showing up.

<3

 

 

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The Real Reason You’re Always Broke + Scrambling.

by on April 17, 2017

You want to make more money, but you’re filling your time with bullshit, NON-REVENUE / MONEY generating activities.

You’re EXPECTING Fb Posts to convert and getting upset when they don’t.

You’re collaborating on boondoggle projects that don’t MAKE ANY MONEY.

You’re pricing your services so low, you’re working all the time to make enough money.

You’re focused on LONG TERM strategies, and not short term ones.

So that’s a problem, filling your time with the wrong stuff. 

But that’s not nearly as big a problem as YOU HAVE NO TIME TO SELL. 

I’ve had clients who came to me wanting to make more money but when a potential client popped up (as they always do), they didn’t have time in their calendar for 1 or 2 weeks. 

Noooooooo! That’s not going to work. 

When someone reaches out and asks about your services or bubbles to the surface online, they are BUYING in that moment. Right then. 

Lovingly and gently guide them through your sales process but direct them to the next step or get them into your calendar RIGHT AWAY.

Same thing goes for if you have an event or online webinar, don’t ask them to wait to buy or get signed up.

[And if you’re doing this because it creates the perception that you’re SO busy and successful that you don’t have time, that’s bullshit and you’re losing sales.]

You MUST find a way to have SPACE in your calendar to RECEIVE the new clients that are coming your way.

How spacious is your calendar? Do you have “buffer” time in your day for the unexpected sales call or the online buyer looking for some information?

<3

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Marketing in an Echo Chamber

by on March 13, 2016
Echo

Have you noticed that everyone kinda sounds the same?

Even if it’s slightly different, it’s the same questions, the same structure or format, the same words and the same promises.

There is a good reason for this, because many of us have taken similar business/marketing courses teaching similar material – because it works.

However, it’s begun to sound like an echo chamber a lot of the time and I find myself skimming over really worthwhile stuff because I just can’t hear it again.

But here’s what’s REALLY going on:

When we do this, we leave ourselves out – our beautiful, quirky, brilliant selves – OUT of it.

It feels canned, scripted and most importantly, we can not FEEL you and we can’t feel your heart.

Not fully and not enough to have you stick in our minds or hearts.

What I know is that you are all HEART and I want to feel that.

So, for the love of all that is holy, please make sure your marketing – all of it: words, webpages, strategies, conversations, pricing / packages is TAILORED for you.

Just you. No one else. <3

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Getting YOU into your Marketing

by on March 8, 2016

Coach yourself promptFor all you sparkly coaches, healers and experts, I know you want to share your awesome knowledge WITHOUT being sales-y or hype-y — here’s a marketing prompt that does just that.

Instead of saying “this is what I know,” which may not feel right and may be off putting to others, share how you COACH YOURSELF.

The power here is letting others see, hear and experience your expertise without ever even implying “I’m an expert.”

I love this prompt, use it all the time myself and suggest it to clients, as it’s a SHOW rather than a TELL – and that’s powerful.

Give air to all those transformational thoughts you have in your head, the ones where you are helping yourself.

— What are you saying to yourself that others could benefit from hearing?
— Something that if applied to other people, would be excellent advice.
— It could be something you wish you could broadcast to everyone on the planet, you think it’s that important.

This idea came out of a morning last summer when I had woken up feeling kind of funky, and I had a full day of clients scheduled. So up until my first call at 10am, my sole focus was “putting myself back together.”

Asking myself what do I need now or next – all with the goal to feel MUCH better in a couple of hours. There was breakfast, a shower, meditation, going to the beach for 15 minutes, and for nearly 3 hours, all I did was focus on making myself feel better.

It was in one of those “man, I really need to get over myself” moments when I realized other people could probably get a lot from hearing about the process I took myself through that morning. So I did a 1 minute video andCoach Yourself was born.

Give this a try + see how it feels for yourself.

How have you coached yourself lately? (Cuz I know you have.) <3

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Hiding in Plain Sight

by on February 9, 2016

Hiding in Plain SightWe know we need to be visible in our marketing, right?

That in order to help people and grow our businesses folks need to be able to find us easily online and off. But what if being visible isn’t enough?

Something I’ve said at times during this whole entrepreneur journey has been “I’ve kinda been hiding in plain sight,” knowing I wasn’t really bringing ALL of myself to the table.

Sure, I was marketing, posting, speaking and doing the things I know to do.

But what I’ve realized in those moments is that I was also bobbing and weaving. I wasn’t really, truly and for reals, owning the ALL of who I am and what my work is.

Most recently, last year I saw that with all the wonderful training, coaching and mentoring I’ve received, I’d been solely focused in my marketing on the results – the tangible, tactile (or nearly so) outcomes.

I literally never once in my marketing had mentioned the growth and expansion I guide clients through, so they stand solidly in their power (and stop giving away it away on a silver platter).

I was hiding in plain sight – there but not all there.

As I began to lead with a different marketing message focused also on growth and the inner work, so many people asked me if this was something new in my business but it wasn’t.

When you work with me, you always get the inner growth work and the outer doing work that is required to actually get those results.

Look for yourself, where may you be holding yourself back — even just a little bit — in your marketing or promotions? Start there and just noticing the tendancy will help you change it. <3

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To You!

by on December 23, 2015

Happy Holidays!

Xmas card 2015 - new (1)

Thank you for the honor and the joy of being part of your world in 2015.

It has been a wonderful year filled with new beginnings, expansion and changes — all good stuff (even when it wasn’t because it brought me somewhere new).

I wish you ALL the magic and wonder of this season to you and yours!

Much love,
Sarah

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Insights from Project: YOU

by on December 13, 2015

Unfurl my Soul TanyaOf course, I’ve been sitting on this announcement, more of my own stuff coming up about owning what I created, and the massive, nutso growth folks in Project: YOU experienced.

What I didn’t realize about Project: YOU was that it was a bit of a social experiment.

Despite having created numerous shifts for myself and individual clients over the years, bringing a group of 30+ women through such a deep experience at the same time was new.

I must admit that I was a bit unsure just how far each person in Project: YOU would stretch herself, and man, was I in for a happy surprise:

From being scared to even take a picture of themselves and now knocking off 3 minute videos like it’s nothing — to baring (nearly) all on her blog — to speaking from their hearts instead of their heads.

Very cool stuff.

So much so that I spent the last 6 weeks digesting it all, figuring out how to articulate it and it’s time to share the wisdom and insights learned – both by me and the Project: YOU participants.

Catch the Replay here. 

  • The way others see us vs. how we see and perceive ourselves – brain science stuff about how we actually receive information visually and what our minds do with it.
  • Why creating a safe space to work out our fears works really quickly, how to create your own safe space to get comfortable doing something scary fast.
  • Marketing prompts and ideas that feel like you (because they ARE you), never feel sales-y or hype-y that you can use in right away.

It will be full of insights, take-aways and actionable ideas, none of this massive-promises stuff then telling you what you already know. Here’s the link again.

Now that I’ve uncorked myself (again), I can’t wait!

 

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“Just for You” Marketing

by on November 28, 2015

I trust you had a fantastic Thanksgiving with family and friends and are full of love and gratitude (as well as turkey and pumpkin pie).

It’s been a delightful whirlwind of a couple of months since announcing Project: YOU. The brave souls who courageously embarked on this journey together have let go of many, many fears about showing their face and speaking their mind in their marketing.

Here’s what one said as we near the end of the 21 days: “this has been so freeing! I feel so exposed and enlightened. Thanks for being you and soooo good at what you do.”

I am still digesting ALL of it, and right now can only simply say, I continue to be absolutely humbled by their willingness to stretch themselves day after day.

Throughout Project: YOU, I started to see some patterns (because, you know, I’m me), and an idea popped into my head last week to hold very small – 4 people only – VIRTUAL group intensives.

As part of Small Business Saturday, I am rolling the invitation out to those who want to know exactly what to say and do in their marketing, and want to make the most of the end of the year and start 2016 strongly.

What folks will get is:

  • Completely unique 100% ready-to-go Marketing Materials (video scripts, emails, posts, conversation outlines) they can begin using the very next day (and how to create more when they need to).
  • A “Just for You” Marketing Plan detailing week by week and month by month exactly what they need to be doing to achieve their goals for 2016.
  • My eyes on your business and marketing so there iszero guess work or “I don’t know what to do” going on.

Everything we do together will individualized and tailored to exactly and only who they are and their unique strengths and goals – all for much, much lower investment than private coaching with me.

Oh, and to accommodate the busy of the holidays, there are TWO dates to choose from: December 11th and January 8th.

Curious to see if one of the 4 spots has your name on it?

Simply hit reply and we can see if working together might be a perfect step for you.

We’ll have an open, fact-finding conversation and if there is alignment between your needs and my skills, I’ll invite you to claim your spot.

Email me right away and save the date that makes the most sense for you. We will talk in the next several days, and go from there.

I’m looking forward to hearing from you if this piqued your interest! It’s going to be so good.

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You BEing You

by on October 25, 2015

Y’all have heard me talk a lot at about how we adapt, contort and change ourselves to fit into boxes, rather than altering the box to fit us.

The reason I’m exploring this from so many angles is to illustrate just how sneaky it can be in our lives and business – and how we must become aware of when we default into “contort mode,” so can choose to course correct and stop it.

Here’s the thing though, it’s mostly an inside job, the inner work of becoming aware of what’s going with your feelings, thoughts and emotions and noticing when you start to go into “contort mode.”

As part of Project: YOU, I have an upcoming free virtual training coming next Tuesday about how to begin noticing what’s going on inside – the fears, limiting beliefs and worries – and then how to create your own safety, so that you can move ahead even if something feels scary.

You BEing YOU Virtual Training
Tuesday, October 27th
Get the Replay Here.

You will learn:

  • Why the urge to change and contort ourselves is so strong, especially for women (it’s a survival instinct) & what that looks like in marketing and business
  • How to notice when the urge kicks in and shift it, creating and declaring your own safety (you’ll hear me talk a lot about this)
  • Practices and tools to let go of fears and limiting beliefs about showing up and being seen for the YOU of YOU

All so you start showing up fully, and your tribe, audience and potential clients can recognize and trust you can help them.

Sign up for the free You BEing You virtual training here.

I hope to “see” you on the call!

Believing in you,
Sarah

P.S. Curious what’s this Project: YOU thing is all about?

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Be You & Be Seen

by on October 21, 2015

Welp, best laid plans come undone…

I shot 2 videos on Friday – without makeup, I’ll have you know – starting with the last of the video wrapping up how to customize a formula, system or strategy to fit YOU, and giving some examples of precisely what that looks like.

I had *planned* on sending out that video right away with the other next week, and um, yeah, I deleted it before I realized it didn’t upload correctly. (Cue grad school video tech hassle flashback – cruuuud!)

So in the interest of not letting tech hassles slow me down, I rearranged the plan!

The whole not wearing makeup thing was for a deliberate reason, because I’m announcing a ~free~ 21 Day Experience called Project: YOU – Be Seen & Get Comfortable in Your Marketing.

In a super safe container of “just us,” we’re going to work out the fears and mucky “stuff” around being seen for who you are when you bring ALL of you – and who you can BE for others when you show up fully.

Check out all the info here and sign on up (it’s totally free!):

Get Paid to Be You

At your own pace, with some loving nudges from me, I’ll guided you through a process that will increase your comfort level with bringing the ALL of yourself out – your quirky ad opinionated and your gifts and expertise.
The Premise:

Post 1 pic to Snapchat of yourself per day – stretching yourself to post the pic you do not want to post.

For some it could be EVEN taking a “selfie,” for others smiling big or being goofy, and for others, not wearing makeup or looking “professional” may be the growing edge.

The Process:

The process is loosely organized in phases to give you direction and ideas for uncovering layers of yourself you’ve been holding back in your marketing.

Get It Out: Letting Go of What You Think You Should Look Like
Let It Out: the Quirky, the Unique, the Opinionated (POV)
Own It: Business Expertise Messaging On Brand
Expand It: Say More with 1 minute videos on Snap chat
Unleash It: Begin to use some of the pics / videos in your marketing messaging via Social Media, your email list, etc.
NINJA LEVEL: Begin to shoot longer 2-3 minutes videos on your phone, computer or Periscope and share those on Social media and email too!

All so your tribe, your audience and your potential clients can recognize and trust you when they meet you.

Join me? https://sparklingresultscoaching.com/project-you/

Oh and, if even reading this email is making you nervous, then yeah, this is for you. We’ll work it out it together in a safe, supportive space.

(Third video on its way later this week, I’ll be reshooting that.)

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